If this product was released this year, by almost any other company, it would likely be labelled a BB cream since it hydrates, brightens, fights the sun, dark spots, hyperpigmentation and provides “…a translucent veil of colour.” But NARS calls it a “tinted moisturizer” and I'm more than happy with that label because that’s exactly what this product is, a moisturizer that provides just a hint of colour.
Now, if you've been reading this blog for a while, you know what I'm going to write next: This product just doesn't provide the type of coverage that my face needs. NARS describes this moisturizer as, “Your skin – almost bare, but better” and that’s completely right, if you have almost perfect skin. Otherwise it’s “Your skin – almost bare, needs real foundation.”
NARS says that this product also works “…to reduce the appearance of hyperpigmentation and dark spots in just four weeks.” I don’t about that (neither of those are issues for me, plus I didn't use this product for four weeks straight) but I do know that this moisturizer does indeed offer “Advanced sun protection.” SPF 30, in the form of octinoxate and titanium dioxide, is worked into this moisturizer, and provides the exact kind of protection that every tinted moisturizer (or BB cream should contain).
Besides adding a hint of colour and a lot of sun protection, this product also offers plenty of moisture. According to NARS, “…lush, naturally derived botanicals and ingredients to immediately help thirsty skin feel hydrated. Kopara from French Polynesia and mineral rich seawater revive and re-mineralize skin for a softer, smoother, and brighter natural glow.” I can’t argue with any of that; this product definitely left my skin feeling and looking hydrating and left me with a dewy, but not shiny, complexion.
At around $50, this is not a cheap product but for that price, you do get a high quality moisturizer that provides hydration (and sun protection) for hours. It also goes on easily and doesn't have any kind of noticeable scent.
Would I buy this product: No, it’s just not the right fit for me.
Should you buy this product: If you’re looking for a high quality tinted moisturizer/BB cream, this one is certainly worth a long look. Yes, it’s expensive, but its inclusion of a proper SPF 30 makes it worth the money. Plus its 11 shades have been expertly crafted to provide a match for most skin colours out there.