Thursday, February 3, 2011

vitaminschtick

I have no idea why vitaminwater has decided to branch out into the lip balm market but it has, bringing the world something called vitaminschtick.

But does the world really need this product?

No.

I should admit that I’ve only tried one vitaminschtick flavour. It’s called Defense and while it smelled delicious (like raspberries and apples), it didn’t really deliver much in terms of results.

Like most lip balms, it initially felt great and put a nice, subtle gloss on my lips. But after a few minutes the soothing feeling went away and back came the dry lips. I guess these results shouldn't be surprising given who makes vitaminschtick: Lipsmackers, a company that I believe is solely funded by tweens who just want lip balms with fun names and great scents.

This stuff does contain vitamin E (and some types appear to also have SPF 20) and does go on smoothly, coating lips in a light-weight, though slightly tacky balm. It’s certainly not the worse lip balm out there and I did regularly use mine until I put it through the washing machine.

But now that it’s gone, I won’t be replacing it, even though I can pick up a vitaminschtick for under $5 at most grocery store checkouts.  In the world of lip balms, there are simply too many good choices to settle for something that’s just OK.

Would I buy this again: No
Should you buy it: No

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