But before I praise this item anymore, let's back up and look at Shiseido's claim for it: "Providing powerful protection for your skin, this innovative protective veil actually becomes even more effective on the applied area when exposed to water for 15 minutes, because of its WetForce technology." That sounds a bit odd but supposedly if you expose, "...the applied area to water for 15 minutes or sweat for 30 minutes," this sunscreen works even better for 80 minutes or until you towel off.
