Pureology Hydrate Shampoo & Conditioner

This week I finished off my first batch of Pureology Hydrate Shampoo and its partner, Hydrate Conditioner. I’m a bit sad to have come to the end of these bottles because this stuff is damn good.

Pureology’s big selling point is that it’s designed for coloured hair and that by using it, you’re “….infusing hair with essential hydration and colour protection” and that, “The exclusive AntiFadeComplex® maximizes colour retention.” While this sounds like a bunch of BS, it’s really not.


 I started using both products right after I highlighted my hair in early December and have to say that almost two months later, my colour is still looking great. Usually by now it’s gone a bit dull, but not this time and I hope no doubt that I have Pureology to thank for that.

In addition to preserving my colour, both products have done a great job of keeping my hair shiny, smooth and fairly breakage-free.

Part of the reason why Pureology is so ideal for coloured hair is that it’s free of sulfates, which can strip/degrade colour. If that sounds familiar, it’s because sulphate-free is the same approach that L’Oreal’s Ever line (EvenPure, EverStrong, EverSleek) takes to coloured-hair care. And just like Purelogy, Everwhatever is 100% vegan and made in the US. Oh, and I should mention that Pureology has a L’Oreal connection because I bought my bottles at a L’Oreal warehouse sale.

Now, I know what you’re thinking, are these basically the same products? Well, I know for sure that they aren’t identical because both Pureology products have a very distinct herbal smell to them. While I’ve only ever tried EverSleek’s conditioner, it definitely didn’t smell like that.

So no, I don’t think they are the same but no question, they are taking the same approach and the same ingredients (or lack of) to coloured-hair care.

Two other big differences between the two lines are where you’ll find them and the price. The Ever lines can be picked up at your local drugstore for $10-$13 while Pureology is only sold in salons and while prices vary by salon, it’s definitely more around $20 than $10.

While I have found a local source for Pureology products (the hair place near the food court in Dufferin Mall), I think the next time I highlight my hair, I’m actually going to give EverPure shampoo and conditioner a shot and see if it can do as good of job as Pureology. And if it can’t, I’ll switch back to what I know works

Would I buy this again: Yes.
Should you buy it: If you have highlighted or coloured hair, go for it.