No7 Protect & Perfect Beauty Serum

If I’d been writing this review last spring, I would be gushing about this product, just like these people over here. Just like them I found that this silky serum did wonderful things for my skin, making it smooth and healthy looking. In fact, I was so impressed with the results that I actually used two bottles of it back-to-back. I think the only reason I took a break from using this serum is that I couldn’t find it one time in Shoppers (which I believe is the only store that carries the No7 brand in Canada).

So I expected the same great resulted when I started using it again earlier this year. Unfortunately, something’s changed and I know feel like I’m just rubbing magic beans into my skin because the serum now seems to do nothing for me.

I thought that maybe it was because I wasn’t applying it properly so for seven days, I applied it once in the morning and once at night and almost always followed that application with some kind of moisturizer (no, I didn’t use the recommended No7 brand product but then I never had). And the results? Not impressive.

Unless I slathered moisturizer on them, fine lines and dry patches were unchanged and yes, I did develop those dry patches will using this product. Interestingly, the serum did make skin feel quite soft and smooth but if you actually looked at it, the texture was nothing to brag about.

As far as I can tell, Boots hasn’t changed the formula of this product in the past year so I’m thinking that what’s changed is my skin. For whatever reason, No7 Protect & Perfect Beauty Serum just no longer does it for me. Or maybe I need to upgrade to the intense version, which apparently has science behind its beauty claims.

I will say that I do love how this serum goes on it. It’s light, silky and absorbs very quickly. Unlike some other serums out there, you can easily apply a second product over top of it, as well as you makeup, and not worry about the products “balling” up on your skin.

Because of all of this, the serum is a product that I won’t be purchasing again for myself but it is one that you might want to try out. However, since it’s close to $30 at Shoppers, you may want to wait until it goes on sale (I have seen it happen) or buy it with Optimum points.

Would I buy this again: No
Should you buy it: Try it out but keep your expectations reasonable