Benefit Roller Lash Mascara

Benefit's latest mascara, which I believe debuted last month, is called Roller Lash after its patent-pending "Hook ‘n’ Roll™ brush." Featuring short, firm teeth separated somewhat far apart, this brush supposedly "grabs, separates, lifts and curls…while the instant curve-setting formula holds for 12 hours."

I agree with all of this. Even my lashes, which naturally have a nice curl to them, noticeably perked up while using this product. Benefit says that in consumer testing it did, the vast majority of participants found that this product: "visibly lifts lashes," "gives long-lasting curl" and gives "eyes look more wide open." I also experienced all of those results while trying out this mascara.

There was also minimal clumping and no spider lashes. Because of how the teeth are designed on this brush, this mascara does a fantastic job at separating lashes. Ok, it doesn't add in much volume or really lengthen lashes but then it doesn't make any claims about that.

One claim I do disagree with is Benefit's line that this is an "easy-to-remove" product. Once this mascara is on, it's on and there's no flaking, smearing or budging. Taking it off does require a proper eye makeup remover, which really isn't a surprise since this product is also "water-resistant."

Roller Lash's special brush

Containing lash conditioning Provitamin B5 and Serin, ingredients known for their lash-conditioning benefits, this mascara did leave my lash soft and natural looking, a look that was aided by this product's satin finish.

A few times, I wore this mascara on one eye and Benefit's They're Real! mascara on another. There was a noticeable difference between the two, with the They're Real! eye looking much fuller and thicker. The Roller Lash eye, meanwhile looked more lifted and defined. It also had fewer issues with clumping.

Both looks were attractive and long-lasting and ultimately, which product is better comes down to personal preferences. Also Benefit mentions that idea of first applying Roller Lash and then laying They're Real over it, for the ultimate lashes. I'm going to have to try that out.

Roller Lash retails for around $29 at Sephora, which isn't cheap but is inline with the cost of other Benefit products.

Would I buy this product: No but simply because there are other mascaras out there that I like better.

Should you buy this product: If you're after that wide-eyed look, and aren't looking for volume, this mascara will do the trick.