As any regular reader knows, I'm a sucker for matte products so the new Matte Primer and the Matte Sheer Tint (available in four shades) have caught my eye. Both products are also available in a non-matte version, for those of you who like to "glow."
A number of eye shadows are also available in colours that you're likely to wear every day (so no, this isn't the line to turn to if you want something in a blue or a bright purple). The shadows appear to come in a cream formula and a powder one with the former being sold in single formats and the latter in a trio pack. The Eye Shadow Trio is Gold Rush is looking good to me though the last thing I need is another gold-tinged eye product. Still...
Other available products include cream blushes, eye liners in a variety of not just colour but also formats, lip liners, various types of powders, several kinds of brow grooming and tinting products, mascaras, liquid concealers and bronzers. Yep, there's a lot of choice.
In addition to new products, all the packaging has been redesigned, giving this line a sleek look that I think should also be pretty practical.
Joe Fresh's Fall/Winter Beauty Collection hits stores in mid-September and will be available at Real Canadian Superstores in addition to Joe Fresh shops.